holylander.com

Market Wire, August, 2009

Health Benefits Direct Corporation (OTCBB: HBDT), a leading technology innovator in the marketing, sales and
administration of a range of insurance technology products, today announced
its financial results for the second quarter ended June 30, 2009.

During the second quarter, the Company continued its previously announced
restructuring activities. As part of these restructuring efforts, in the
first quarter of 2009, the Company ceased selling health and life insurance
products to individuals and families and disposed of a significant portion
of its agency business, which is now classified as discontinued operations
in the Company’s financial statements.

Second Quarter Highlights

--  Revenues from continuing operations of $1.5 million, compared to $1.4
    million in the second quarter of 2008, due primarily to increased InsPro
    revenues from consulting, ASP and maintenance agreements.
--  Operating expenses for continuing operations of $3.5 million, compared
    to $3.1 million in the second quarter of 2008, primarily attributable to an
    increase in InsPro Technologies' (formerly Atiam Technologies LLC) staffing
    and technology consultants to support current client requirements, future
    needs and growth plans.
--  Net loss from continuing operations of $2.0 million, compared to $1.7
    million in the second quarter of 2008. This increase is consistent with the
    Company's strategy to enhance InsPro Technologies' capacity by increasing
    expenditures for marketing, sales, infrastructure and product development.
--  Negotiated a new sublease agreement and recorded an abandoned lease
    accrual of $2.0 million for our Florida office, which is reported in loss
    from discontinued operations.
--  Atiam Technologies renamed to InsPro Technologies.
--  At June 30, 2009, the Company had a cash balance of $2.1 million,
    total assets of $6.6 million and total shareholders' equity of $1.5
    million.
    

“Throughout the second quarter, we made further progress with our
restructuring initiatives where our goal is to focus on our technology
businesses and reduce expenses,” said Anthony Verdi, Acting Principal
Executive Officer of Health Benefits Direct and Chief Financial Officer.
“Among our major accomplishments in the second quarter was the successful
negotiation of a new sublease for the majority of our Florida office space.
This agreement expands a current tenant’s sublease to approximately 30,000
out of 50,000 square feet, which we anticipate will significantly mitigate
the future cash outflow for the Florida office. This new agreement is
effective in the third quarter and continues through February 2011. As a
result of this revised sublease we recorded an approximate $2.0 million
accrual for our future obligations for the Florida office in the second
quarter.

“With the greater portion of our occupancy expenses covered through two
subleases and the unreimbursed costs of the Florida and New York offices
accounted for, we are now better positioned to focus resources on our
promising technology platforms and execute our strategy to maximize our
earnings potential and create shareholder value,” Mr. Verdi concluded.

About Health Benefits Direct Corporation

Through its subsidiary, InsPro Technologies, Health Benefits Direct offers
InsPro software, an internet-based marketing and administration system used
by Insurance carriers and Third Party Administrators. Through its
subsidiary, Insurint Corporation, Health Benefits Direct provides a
proprietary, professional-grade, web-based agent quote engine portal that
aggregates real-time quotes from more than 100 health insurance carriers,
life insurance carriers and carriers of related insurance products.
www.healthbenefitsdirect.com

Forward-Looking Statements

In addition to historical facts or statements of current condition, this
press release contains forward-looking statements within the meaning of the
“Safe Harbor” provisions of The Private Securities Litigation Reform Act of
1995, including statements regarding the growth potential of our technology
platforms and providing the financial support and resources needed to
demonstrate the strength of these growing technology businesses.
Forward-looking statements provide Health Benefits Direct’s current
expectations or forecasts of future events