Business Wire, Jan 28, 2010
Fortune 500 Industry Experts to Share Search and Online Marketing
Strategies that Drive Results
SAN DIEGO — Covario, Inc., the leader in search engine optimization (SEO) and search
engine marketing (SEM) software and services for Fortune 500 companies,
announced today the program and keynote speakers for INFLECTIONPoint
2010, the companys invitation-only customer conference. The two-day
conference begins Wednesday, February 3, 2010 in San Diego.
INFLECTIONPoint 2010 will bring together senior executives in search and
digital marketing to discuss critical business and industry issues, as
well as new opportunities and challenges facing large advertisers today
and in the future. A myriad of industry experts, keynote guest speakers
and interactive panelists in marketing roles with top Fortune 500
companies will share their digital advertising best practices.
Shar VanBoskirk, VP and Principal Analyst at Forrester Research, will
deliver the first keynote address. Shar is a leading expert on how
businesses can leverage interactive marketing channels and technologies
to drive sales and deepen customer relationships. During her 12 years
with Forrester, she has been instrumental in the development of many of
the companys interactive marketing program evaluation methodologies,
training courses, and marketing planning tools. Shars research focuses
on overall interactive marketing strategies, crafting efficient and
effective interactive programs, organizing for interactive marketing,
and integrating interactive channels into the rest of the marketing mix.
On Thursday morning at 9:30am, Penny Baldwin, SVP of Integrated
Marketing at Yahoo!, will deliver the conferences second day keynote
address. Penny is a 20-year veteran of global brand strategy development
and execution across all internal and market-facing touch points
internet marketing